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- International award
- Jury-based selection
- Celebration of Italian territories and global destinations
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- Official recognition of your work
- Visibility
- Networking with brands, institutions, and destinations
- Institutional credibility
- 5 categories celebrating creators, professionals, and projects that showcase Italy in an authentic, innovative, and responsible way.
- • Content quality and consistency
• Promotion of the Italian territory
• Authenticity and responsibility - Taking part in the Italy Ambassador Awards is simple and straightforward. Follow the steps below to apply and have your project evaluated by a qualified jury.
- Industry professionals and leading figures ensure a transparent and authoritative selection process.
- Italy Ambassador Awards grows thanks to collaborations with partners, institutions, and countries that share our values.
- Media, creators, and institutions share the Italy Ambassador Awards experience. Discover interviews, articles, and stories from creators who have taken part in the Award.
- Since 2022, Italy Ambassador Awards has been held in Florence and internationally with its event. Discover past editions and explore all the details!
MISSION
Founded in 2022, the Italy Ambassador Awards was created with the goal of promoting Italy through those who tell its story with passion, expertise, and responsibility.
Italy Ambassador Awards is the first Italian award dedicated to the best content creators from around the world who promote Italy and global destinations.
The Award is a prestigious recognition that celebrates excellence and professionalism, honoring those who work with dedication to showcase the many qualities of Italy—both to international audiences and to Italians themselves.
An annual event dedicated to Made in Italy, beauty, culture, flavors, and aromas that define the extraordinary essence of Italy.
A mission within the mission: to raise awareness among companies, influencers, and their communities about greater SUSTAINABILITY—environmental, food-related, and social.
Italy Ambassador Awards is the first Italian award dedicated to the best content creators from around the world who promote Italy and global destinations.
The Award is a prestigious recognition that celebrates excellence and professionalism, honoring those who work with dedication to showcase the many qualities of Italy—both to international audiences and to Italians themselves.
An annual event dedicated to Made in Italy, beauty, culture, flavors, and aromas that define the extraordinary essence of Italy.
A mission within the mission: to raise awareness among companies, influencers, and their communities about greater SUSTAINABILITY—environmental, food-related, and social.
The commitments of Italy Ambassador Awards
THE CODE OF VALUES
The IAW Code of Values outlines the principles the Award stands for and promotes to protect the planet—and, ultimately, ourselves:
Download PDF - Sustainability: Environmental, Food & Social
- Solidarity
- Education and Respect
- Accessibility
- Kindness
- Collaboration
- Innovation
WHY PARTICIPATE
IAW is much more than an award: it’s an opportunity to enhance the value of your work, expand your visibility, and connect with authoritative organizations.
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Official recognition of your workItaly Ambassador Awards celebrates creators and professionals who showcase Italy with quality, authenticity, and responsibility. -
Selection by a qualified juryApplications are evaluated by a jury of experts and professionals, ensuring transparency and authority. -
National and international visibilityThe Award provides visibility through media, partners, and an international network of friendly countries. -
Institutional credibility and valueTaking part means associating your name with a recognized and well-structured project. -
Networking with brands, institutions, and destinationsIAW creates meaningful connections between creators, companies, institutions, and cultural organizations. -
Belonging to a community of excellenceJoining IAW means becoming part of a community that shares values, vision, and a passion for Italy.
CATEGORIES
The Italy Ambassador Awards categories are designed to celebrate international creators who tell the story of Italy through authentic, consistent, and high-quality content, promoting destinations, culture, excellence, and experiences.
- Travel & DestinationAimed at creators who showcase Italy through travel and the discovery of destinations, cities, villages, and landscapes.Apply now
This category includes:- Experiential tourism
- Storytelling of Italian destinations (at least 60% of content focused on Italy)
- Itineraries, hospitality, and slow travel
- Promotion of local territories
- Food & BeverageA category dedicated to creators who showcase Italian food and wine excellence.Apply now
This category includes:- Italian cuisine
- Typical products and supply chain
- Restaurants and dining
- Wine, cocktails, coffee, and artisanal beverages
- Beauty & WellnessDedicated to creators who showcase well-being, personal care, and Italian excellence in the beauty and spa world.Apply now
This category includes:- Beauty & skincare
- Spas, thermal baths, and wellness retreats
- Self-care and mindful lifestyle
- Wellness treatments and rituals
- Fashion & StyleA category dedicated to creators who present Italian fashion as an expression of culture, craftsmanship, and style.Apply now
This category includes:- Made in Italy
- Craftsmanship and design
- Personal style
- Italian identity and tailoring
- Luxury ExperienceA category dedicated to creators who share their high-end Italian experiences.Apply now
This category includes:- Luxury hospitality
- Premium transportation
- Exclusive experiences
- Events and high-end lifestyle
5 FOLLOWER TIERS YOU CAN APPLY WITH
✓ Micro Creator 2K - 50K followers
✓ Junior Creator 50K - 150K followers
✓ Expert Creator 150K - 300K followers
✓ Advanced Creator 300K - 500K followers
✓ Top Creator over 500K followers
✓ Junior Creator 50K - 150K followers
✓ Expert Creator 150K - 300K followers
✓ Advanced Creator 300K - 500K followers
✓ Top Creator over 500K followers
RULES
General requirements
- The application is open to Italian and international creators.
- Content must promote Italy and its values, with at least 60% of content dedicated to Italy.
- A minimum of 2,000 followers on the main reference platform is required.
- Creators may apply using one of the following social channels: Facebook, Instagram, TikTok, or YouTube.
- At the time of application, each creator must register in one of the 5 official tiers, from Micro to Top Creator, based on their audience size.
Application category
- Each creator may apply in one main category only.
- The chosen category must reflect the primary identity of the profile.
- The Organizing Committee reserves the right to place the creator in the most suitable category.
Evaluation
The evaluation is carried out by a jury that considers:
- Content quality and consistency
- Narrative skills and storytelling
- Promotion and enhancement of Italy
- Authenticity and credibility
Special Mentions
The jury may award cross-category Special Mentions without the need for a specific application.
Acceptance
Submitting an application implies full acceptance of these rules.
SELECTION CRITERIA
Criteria used by the jury to select the best content creators who promote Italy on social media, combining commitment, content quality, and authenticity.
Commitment evaluation:
- Quantity and quality of engagement with followers.
- Comments, likes, and content shares.
Content quality:
- Aesthetic quality and visual appeal of posts.
- Creativity and originality of the submitted content.
- Substantive and informative value.
Account activity:
- Consistency in posting content and stories
- Regular presence on social media
- Collaboration with other influencers and brands
Overall style and professionalism:
- Aesthetic and thematic consistency of the account
- Ability to create engaging and attractive content
- Communication style with followers
- Professional approach in collaborations and content creation
Authenticity:
- Authenticity of all followers
- Transparency in presenting content and brand collaborations
- Reliability of the information shared
Impact on promoting Italy:
- Effectiveness in promoting Italian culture, tourism, and beauty in all its aspects
- Positive influence on followers’ perception of Italy
HOW TO PARTICIPATE
If you are a content creator with at least 2K followers, select a category to apply.
Step 1
Complete your registration form.
Step 2
Pay the registration fee.
Free for creators with more than 100K followers
Free for creators with more than 100K followers
Step 3
Step 4
Step 5
A team of experts and the jury will select the finalists and winners.
Finalists will take part in the Final Event with a Gala Dinner and Awards Ceremony.
2025 JURY
A jury composed of professionals, experts, and representatives of Italian and international excellence.
- Francesco TapinassiDirettore di Toscana Promozione Turistica e direttore scientifico della BTO
Presidente della Giuria IAW - Gionata TedeschiGruppo24ORE Senior Advisor Strategia ed Innovazione
- Gonzalo CeballosDirettore Ente Spagnolo Turismo Roma, consigliere Turismo ambasciata di Spagna in Italia.
- Domenico PalladinoDirettore Editoriale Quality Travel
- Assunta TimponeMedia Director in L’Oréal Italia
- Anna BussinelloCommunication&PR Manager Aquardens Terme Verona
- Rossella De StefanoDirettore Responsabile Mixer
- Monia RonconiFounder&Web Editor HOTELMYPASSION, Organizzatrice di "The Glamour Hotel Event"
- Sarah PandolfiniVideomaker e video strategist specializzata in comunicazione video per social media
- Daniela MugnaiLa comunicazione enogastronomica della Regione Toscana con il progetto Vetrina Toscana
- Eduardo SerafinoFounder Nxwss
- Diana DorosencoMarketing & Communication Director di Scalo Milano Outlet & More
PARTNERS & FRIENDLY COUNTRIES
Italy Ambassador Awards grows thanks to collaborations with partners, institutions, and countries that share our values.
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- Associate your brand with a valuable cultural project
- Qualified and international visibility
- Direct connection with creators and their community
- Participation in a prestigious event
- Various partnership options are available, designed to provide visibility within the project, with levels of involvement tailored to your communication goals.
Proposals range from solutions focused primarily on brand visibility to more structured and strategic collaborations, including active participation in IAW activities and official events. - Italy Ambassador Awards grows thanks to the support of partners who chose to believe in the project from its earliest editions, sharing its values, vision, and commitment to promoting Italy worldwide.
- An institutional partnership dedicated to countries, regions, and organizations that share IAW’s mission and promote international cultural dialogue.
- For companies that contribute to improving the planet’s Environmental, Food, and Social Sustainability; for individuals who make Italy famous worldwide; and for professionals abroad who are outstanding ambassadors of Italy.
- Institutions, partners, and organizations share their experience with IAW, highlighting their vision, values, and the significance of their collaboration with the project. This is a space dedicated to the voices of those who actively contribute to promoting Italy, its talent, and its image both nationally and internationally.
WHY BECOME AN IAW PARTNER
- Associate your brand with a valuable cultural projectThat promotes Italy, its excellence, and its values both nationally and internationally.
- Strengthen your brand positioningWithin an authoritative, innovative, and recognized context.
- Gain qualified and international visibilityThrough multichannel communication targeting a selected and relevant audience.
- Connect directly with creators, talent, and opinion leadersActive in key areas of digital communication.
- Build an authentic connection with targeted communitiesEngaged and attentive to cultural, tourism, and lifestyle topics.
- Participate in a prestigious, high-impact eventWith the presence of institutions, media, and strategic partners.
- Generate valuable content and high-quality storytellingReusable over time for communication and marketing activities.
- Actively contribute to promoting the territorySupporting an initiative that unites culture, creativity, and innovation.
WHO BELIEVED IN US
The Main Partner of Italy Ambassador Awards 2022 - 2026
BTO is the leading event in Italy on Digital Tourism, Innovation, and Education. Held annually in Florence, it has reached its 17th edition, becoming an important opportunity for growth and networking for professionals, governance bodies, students, and companies.
ALL PARTNERS 2022 – 2026
FRIENDLY COUNTRIES OF THE AWARD
- Friendly Country
2026 and 2024SPAIN - Friendly Country
2025AUSTRIA - Friendly Country
2023POLAND
SPECIAL AWARDS
COMMUNITY & MEDIA
PRESS COVERAGE
Selected Articles About the Award
MEDIA PARTNERS
For information about Media Partnerships,
please feel free to contact us.
please feel free to contact us.
CREATORS EXPERIENCE
INTERVIEWS 2022 – 2025
INTERVISTA ALLA DOTT.SSA SVETLANA TRUSHNIKOVA
Founder Italy Ambassador Awards e IAW on the Road
INTERVISTA AL DOTT. FRANCESCO TAPINASSI
Direttore di Toscana Promozione Turistica e direttore scientifico della BTO
INTERVISTA AL DOTT. GONZALO CEBALLOS WATLING
✓ Director de la oficina española de turismo en Rome
INTERVISTA ALLA DOTT.SSA ANNA BUSSINELLO
Communication&Social Media Manager Aquardens Terme Verona
INTERVISTA ALLA DOTT.SSA CLARA ZANARDI
Social media & influencer marketing Austria tourism
INTERVISTA ALLA DOTT.SSA ANNAMARIA TARTAGLIA
CEO TheBrandSitter, Founder Angels4Women, W7 (G7) Advisor
INTERVISTA AL DOTT. CLAUDIO DE DONATIS
Consulente Aziendale settore Turismo, ex Vice Capo Area Direttore Direzione Promozione e Marketing Territoriale della Regione del Veneto
INTERVISTA AL DOTT. MATTEO LUNELLI
President & Ceo Ferrari Trento, CEO Gruppo Lunelli and President Fondazione Altagamma
INTERVISTA AL DOTT. DAMIANO DE CRESCENZO
General Manager Planetaria Hotels
INTERVISTA ALLA DOTT.SSA PARTIZIA BORTOLIN
Wellness Project Manager e Director presso La Dolce Vita Spa dell'Hotel Preidlhof
TEAM ITALY AMBASSADOR AWARDS
F.A.Q.
Apply according to your category (Travel & Destination, Food & Beverage, Fashion & Style, Beauty & Wellness, Luxury Experience).
Based on the number of real followers you have, you will also be placed in a tier that allows you to compete for the award against influencers of your same level — that is, with a similar follower count.
Italy Ambassador Awards will carefully review and evaluate your account, while our team of experts and judges will select the best creator in each category.
Based on the number of real followers you have, you will also be placed in a tier that allows you to compete for the award against influencers of your same level — that is, with a similar follower count.
Italy Ambassador Awards will carefully review and evaluate your account, while our team of experts and judges will select the best creator in each category.
No, your friends cannot vote for you.
However, they can support you by staying updated on your profile, engaging with your posts through likes and comments, and helping your growth and activity on social media.
However, they can support you by staying updated on your profile, engaging with your posts through likes and comments, and helping your growth and activity on social media.
Each creator can participate in only one main category, which should reflect the primary focus of their profile.
The Organizing Committee reserves the right to place creators in the category that best fits their content.
The Organizing Committee reserves the right to place creators in the category that best fits their content.
Payment for the Italy Ambassador Awards registration can be made via the methods indicated in the registration form, typically including:
Once payment is completed, fill out the participant form, upload your photo, and write a short description of your social channel.
All this information will be used to create your presentation post on our social media channels, showcasing you in the best possible way.
- Credit/debit card
- Pay Pal
Once payment is completed, fill out the participant form, upload your photo, and write a short description of your social channel.
All this information will be used to create your presentation post on our social media channels, showcasing you in the best possible way.
- Content Quality: visual appeal, creativity, originality, and informative value of posts.
- Commitment: frequency and consistency of posting, engagement with followers, and collaboration with other creators or brands.
- Authenticity: transparency, reliability of content, and genuine interaction with the community.
- Impact on Promoting Italy: effectiveness in showcasing Italian culture, tourism, lifestyle, and values.
- Overall Style and Professionalism: aesthetic and thematic consistency, communication style, and professional approach in collaborations.
Registration closes on August 31, 2026.
Finalists will be announced by October 15, 2026, and they will be invited to the Awards Ceremony.
No. We are extending the invitation to creators who have a greater number of content pieces dedicated to Italy. It’s important to clarify that in the final evaluation, your history of promoting Italy on social media over the years will be taken into account.
CONTACTS
Marketing
Social Media Team
Press Office
press@italyambassadorawards.com
Administration
Are you a Travel&Destination, Food&Beverage, Luxury Experience, Beauty&Welness or Fashion&Style Content Creator?
Take part in the 5th edition of the Italy Ambassador Awards 2026
PARTECIPATE oooooo BECOME A PARTNER
PARTECIPATE oooooo BECOME A PARTNER
